NEWS

Thanks to all the participants, partners, and guests of the Festival!

The fourth Festival has gathered in Minsk more than 500 TOP-managers, business owners, creative and art-directors, marketing and development directors from 21 countries of the world: Belarus, Russia, Ukraine, Lithuania, Latvia, Bulgaria, Austria, Estonia, Czech Republic, Finland, Belgium, Switzerland, Italy, Poland, Slovenia, Israel, Azerbaijan, Kazakhstan, Armenia, Uzbekistan, Iran. The annual festival provides a link in the communications industry between west and east. Due to the increasing globalization, the Festival in Minsk is the ideal place for building bridges between the CEE (Central and Eastern European market) and the European market.

During the first day of the Festival more than 700 people enjoyed its joyful and friendly atmosphere watching the Opening Ceremony and attending master-classes. The accredited guests had a chance to establish new business-contacts, see the open defense of the works for the contests of BTL, PR and DM and advertising campaigns. The first day ended by a great Opening Party in Robinson Club Minsk that included spectacular show-program and fireworks.

During all three days the participants had a chance to attend 50 master-classes from key persons of advertising markets of CIS and European countries. Besides there were many other activities going on during the event, which means that everyone could choose his own rhythm and format of participation.

This year in the Contest of the Festival there was a record number of entries – 1317. The biggest number of entries has been made for the contest of graphic and communication design – 289, internet-advertising – 203, for the contest of print and outdoor advertising – 202 entries. General statistics on the number of entries for the Festival:

- graphic and communication design - 289,

- internet-advertising - 203,

- print and outdoor advertising - 202,

- social advertising – 189,

- BTL, PR and DM-projects - 126,

- TV and film advertising - 96,

- media-projects - 75,

- radio advertising - 52,

- advertising campaigns - 45,

- innovations – 23,

- marketing effectiveness – 17.

The leader on the number of the entries among the participating countries is Russia – 570 entries (139 entries more than last year), then Belarus – 376 entries and Ukraine - 298 entries from 243 participants.

As the outcome of «White Square» the creativity rating 2012 for Belarusian agencies is going to be opened. The victory at the Festival is also counted for the creativity ratings of Russia and Ukraine.

We congratulate the participants and wish them further victories in this creative year!

To see the results of the Festival

The Direction of the Festival would like to thank all the participants, partners and guests of “White Square”! It was a great success also due to your positive attitude and contribution! One more time thank you and we are looking forward to see you next year!